Effectively relieve your pet from the dry and flaky skin that make them feel itchy & uncomfortable, with our natural anti-dandruff formula. The absorption properties of Activated Charcoal soak the impurities causing dandruff to cleanse the coat. Naturally detoxify the follicles and unclog the pores to let the hair breathe and grow better. Apple cider vinegar helps restore the coat's pH level to promote cuticle health, leaving your pet with soft, shiny and smooth hair.